Samsung Watch 4 Redesign
Project Length
2 weeks
Year:
Winter 2025
This project rethinks the Samsung Watch 4 for a scaled-up price audience. The core prompt was to ask how a smartwatch should look and feel when it moves into a higher price bracket. Current watchfaces often feel loud, cluttered, and toy-like, which clashes with the expectations of users who already appreciate luxury watches and care about aesthetics as much as functionality.
The redesign bridges horology and interface design, using visual language inspired by high-end mechanical watches while staying within the technical constraints of the Watch 4. The goal was not to add more features, but to create a calmer, more intentional watchface system that feels premium, restrained, and considered, closer to a traditional timepiece than a piece of disposable tech.
